Marketing Needs
Microsoft CRM provides a holistic and comprehensive set of marketing capabilities so you can better understand customers and target your resources to the areas of highest return.

Benefits  Transform leads into customers – Create customised email and direct mail-outs to make marketing materials more personal. Through standard and customised templates for email, sales letters, follow-up correspondence and more, you can easily develop effective marketing materials that quickly integrate with Outlook and Word. Analyse marketing intelligence – Collect and evaluate raw data via customised forms and reports in order to develop more accurate marketing plans. Identify trends and preferences so your message is always in the right place at the right time. Sophisticated campaign management - Microsoft CRM makes it easy to run sophisticated marketing campaigns involving many people, deliverables, and deadlines. The marketing manager can assign tasks to different staff members, import leads, convert leads to opportunities, view costs and results, and more. The Help & Assistance Pane walks your marketing manager through the steps of planning and executing a campaign, including planning tasks, marketing lists, focus products, follow-up activities, supporting literature, and cost and revenue goals. Measure campaign results - Track campaign results with built-in reporting and analysis tools based on Microsoft SQL Server Reporting Services. This will allow you to link responses to campaigns (ad versus seminar), automatically assign appropriate follow-up, analyse return on investment, and create customised campaign tracking reports to better inform the success of your overall marketing strategies.

Transform leads into customers   Analyse marketing intelligence   Sophisticated campaign management   Measure results